We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.
Information CollectionInformation which you upload to our site or otherwise give us (e.g. via our site or by phone or email or contact form) such as your name, contact details, how you heard about us as well as any personal information which you include in public activities on our site, e.g. reviews, uploaded photos, posts or comments. Please note that calls to our contact centre may be monitored or recorded.
Limited information made available to us by our payment provider for verification purposes e.g., your IP address used for payment, fraud score, email address, trading name and card address.
Automated information such as the internet protocol (IP) address used to connect your device to the internet, connection information such as browser type and version, information about your device including device-type and device identifier, operating system and platform, mobile network data, a unique reference number linked to the data you enter on our system, login details, the site from which you arrived at our site, details of your activity with date / time stamps including pages you visited and your searches / transactions.
How do we use your Personal Information?We use the Order Information that we collect to complete orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Device information is also used to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
We may use your Personal Information to contact you with newsletters, marketing or promotional materials.
CookiesCookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.
Like many sites, we use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
SecurityThe security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Third Party Access to your personal dataThird Party access means information is shared with people who supply us with a service, e.g. couriers (to enable delivery of goods), warehouse storage and fulfilment providers, e-commerce platform providers, web developers, website hosts, accounting and form-building services, content delivery networks and businesses which help us send communications or monitor our website.
Other users will access your information when you enter personal information into a public profile or otherwise include it in a post, comment or other public action on our site. If you use our forum, your activity and membership status are visible to other users.
Information will be shared with the police or other relevant authorities or to complainants, if we think the personal information breaches our terms and conditions, or it is necessary to protect us or others, or that a criminal offence may have been committed, or where required by law or where requested by the police or other appropriate authorities.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
10. Your Personal DataThese go direct to our payment partners. We do not receive such information except as stated above. To ensure your details are not being used without consent, our payment partners may send your personal information to relevant third parties including credit reference and fraud prevention agencies, who may keep a record of that information.
11. Your Information Within the European Union
Your personal information which we collect is stored within the EU and is not transferred to any third countries except for the following.
Your personal information may be transferred to the US by the following companies certified under the EU-US Privacy Shield Framework, which provides certain safeguards for your personal information: Google (analytics), Mailchimp / Facebook (advertising / analytics).
12. Your RightsIf you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you
The right of rectification
The right to object
The right of restriction
The right to data portability
The right to withdraw consent
If the legal requirements are met: You have the right to ask us for access to your personal information, to rectify it if there are mistakes, to delete or restrict or object to its use in certain circumstances or to “data portability”.
If you have a complaint about how we are dealing with your personal information, please contact us via the email address above. If you are not happy with our response or think we are not handling your personal information in accordance with the law, you can complain to the Information Commissioner’s Office (ICO).
For more information about your rights, visit the ICO’s website: www.ico.org.uk